Coruve vs Fathom Analytics
Fathom keeps it simple.
Sometimes too simple.
Fathom is calm, fast, and beloved for good reasons — one plan, fifty sites, and your history kept for as long as you stay. It also has no funnels, no journeys and no cohorts. Whether that is a virtue or a ceiling depends entirely on what you are trying to find out.
The short answer
Most comparison pages published by a vendor conclude that the vendor wins. This one starts with the case for Fathom, because for a good number of readers that is the right answer and you should not have to scroll to find it.
Choose Fathom if
- You run a lot of sites. Fathom includes fifty on every plan; our entry plan covers three projects, and that gap is not close.
- You want your history kept for as long as you are a customer. Fathom advertises exactly that; every Coruve plan expires data on a fixed schedule.
- You sell things and want revenue counted today. Fathom tracks conversions and ecommerce revenue on every plan; ours is built and not switched on.
- You want Google Search Console queries and rankings inside your analytics. They integrate it; we do not.
- You want the smallest possible script on the page, and one plan with no feature tiers to think about.
Choose Coruve if
- You have questions Fathom cannot answer by design: where people drop out of a signup, what route they took, whether last week's visitors came back.
- You want to try it properly before paying. Our free plan does not expire; Fathom's trial is seven days and asks for a card.
- More than one person needs their own login. Fathom's own docs say user accounts do not exist yet — sharing is via dashboard links.
- You want AI traffic as a real report, with the crawlers counted apart from the visitors, rather than assistants scattered through a referrer list.
- You want the product to tell you what changed and why, instead of leaving you to spot it.
Head to head
Fathom's figures are from their own pricing page and docs. Ignore the “$14 flat for unlimited sites” you may have read on a round-up site — it is not what Fathom charges, and we are not going to compare ourselves against a number they never published.
What a month of volume costs
- Fathom
- One plan, priced by volume: $15 a month for up to 100,000 pageviews, with 50 sites included.
- Coruve
- Events a month: Free 10,000, Starter 100,000, Pro 1,000,000, Growth 5,000,000, at $0, $19, $49 and $99.
What counts as one unit
- Fathom
- Their tiers are labelled in pageviews, their sign-up slider asks for “pageviews and events”, and their limits documentation calls it a data-point limit. We could not find a single sentence resolving it, so we are not going to resolve it for them — ask them if it matters to you.
- Coruve
- An event — and a click your visitor makes is an event, the same as a page view. Our own measurements are never billed, but your visitors' clicks are. Do not read 100,000 events as 100,000 pageviews.
Trying it before you pay
- Fathom
- A 7-day trial with no usage restrictions, and a credit card is required at sign-up. No free plan.
- Coruve
- Free up to 10,000 events a month, no card, and it does not expire. The free plan is the trial.
Sites included
Fathom wins- Fathom
- 50 on every plan, more on the larger tiers, and extra packs of 50 are available.
- Coruve
- Projects: Free 1, Starter 3, Pro 10, Growth Unlimited. If you look after many sites, this row alone probably decides it.
People with their own login
- Fathom
- None. Their documentation says the account holder is the only person who can view the dashboard, and that fully functional user accounts are still being added. Sharing is via private, password-protected or public dashboard links.
- Coruve
- Team members: Free 1, Starter 3, Pro 10, Growth 25, each with their own login and role.
How long your data lives
Fathom wins- Fathom
- Kept for as long as you are a customer — they advertise it as forever.
- Coruve
- Days of history: Free 30, Starter 365, Pro 730, Growth 1,095. Expired rows are deleted by the database rather than hidden. Shorter than Fathom at every price we charge.
Funnels, journeys and retention cohorts
- Fathom
- None of the three. Their support pages state that if a feature is not on their site or in their docs, it does not exist.
- Coruve
- Funnels and user journeys on every plan including the free one (funnel ceilings: Free 3, Starter 25, Pro 100, Growth Unlimited), and retention cohorts that say out loud when your window is too short to judge.
Goals and funnels the product proposes
- Fathom
- Not offered. Goals are yours to think of and define.
- Coruve
- Coruve mines your real traffic every few hours and suggests the goals and funnels worth creating. Not a paid feature — it runs on every plan.
Click maps and frustration signals
- Fathom
- Not offered — no click maps, no scroll maps, and no session recordings.
- Coruve
- Aggregate click and scroll maps, rage clicks, clicks that hit nothing and quick exits — computed from counts, never from recordings, which is why none of it needs a consent banner. Starter and above. We have no session recordings either, and never will.
Visitors sent by AI assistants
- Fathom
- No AI channel. Their sources report has four buckets — direct, paid, social and organic — so assistants appear, if at all, as ordinary referrers you would have to pick out yourself.
- Coruve
- A screen of their own, named per assistant, with the AI crawlers reading your pages counted separately and never added to the humans — plus whether those visitors convert compared with your other channels (Starter and above).
Conversions and revenue
Fathom wins- Fathom
- Custom events, goals and ecommerce revenue on every plan, with no extra fees.
- Coruve
- Goals on every plan, computed backwards over history you already collected. Revenue by channel, campaign, landing page and country from Pro — but the payment connections are not switched on yet, so those reports are built and waiting rather than usable today. Fathom's work now; ours does not.
Google Search Console
Fathom wins- Fathom
- Integrated since February 2026 — queries, pages, average ranking, clicks, impressions and click-through rate inside their dashboard.
- Coruve
- Not offered, and not planned. If search-query data alongside your traffic is the point, they have it and we do not.
Programmatic access
Fathom wins- Fathom
- An API on every plan, at 600 requests an hour, with paid tiers going considerably higher.
- Coruve
- CSV export from every report your plan includes, and a read API of 35 datasets from Pro and above. Theirs is included where ours is gated.
Where the data is handled
- Fathom
- EU isolation on every plan at no extra charge and on by default: EU traffic processed in the EU, and EU visitor IP addresses never reaching US servers. Anonymised data is then stored on US servers for dashboard retrieval.
- Coruve
- The event store is self-hosted in Frankfurt and the application runs in the EU. Both products take this seriously; neither should claim it as a win over the other.
Script size
Fathom wins- Fathom
- Under 2 KB, served from their CDN — and they are right to make a point of it.
- Coruve
- 7.3 KB gzipped on the wire. Larger, because it also catalogues clicks, measures the five Core Web Vitals and classifies AI traffic — but larger is larger, and if bytes on the page are your first concern they win this row.
Running it yourself
Fathom wins- Fathom
- The hosted product is closed source. Fathom Lite is a separate, free, self-hosted project under an MIT licence, with fewer features than the paid product — no device, browser or country reports, no events and no email reports.
- Coruve
- Neither. Coruve is a hosted product only, and that is not on the roadmap.
Cookies and consent
- Fathom
- Cookieless, with GDPR, CCPA, ePrivacy and PECR compliance claimed.
- Coruve
- Cookieless, no raw IP stored, Do Not Track and Global Privacy Control respected. Both products clear this bar; neither of us should get credit for it.
Fathom facts checked on 29 August 2026 against Fathom's own pricing page, their statement on which features exist, their shared-dashboards documentation, their EU-isolation page, their API rate limits. Products change; if you find something out of date here, tell us and we will fix it.
The honest part
Where Fathom is better
Fathom wins seven rows above, and two of them are the rows most likely to matter to the person reading this page. If you recognise yourself in any of the following, stay where you are — we would rather say it than win a signup you would regret.
- It keeps your data for as long as you are a customer. Every Coruve plan expires data on a fixed schedule, and no feature of ours makes up for that if long history is the point.
- Fifty sites are included on every plan. If you are an agency or you run a portfolio of sites, our project ceilings will feel mean by comparison.
- Conversions and ecommerce revenue work on their side today. Ours are built and inert, because the payment connections are not switched on — and “built” is not something you can use.
- Google Search Console data sits inside their dashboard. We have no equivalent and none is planned.
- Their script is smaller than ours and always will be, because ours does more. If page weight is your first concern, that is a legitimate reason to choose them.
- One plan, no feature tiers, everything included. Our packaging asks you to work out which tier you need; theirs asks you how much traffic you have. Theirs is kinder.
- They have been trusted for years and are known for being calm and unhurried about it. We are new, and none of that is transferable.
The one difference that isn’t a feature-list row
Most rows above are the ordinary business of comparing a simple tool with a deeper one. This one is a genuine absence rather than a difference of degree, and it is the clearest reason a Fathom user might look at us at all.
Fathom has no AI channel at all.
Their sources report groups traffic into direct, paid, social and organic. An assistant that sends you visitors appears, at best, as a referrer among the others — so the question “how much of my traffic now comes from ChatGPT?” is one you would have to answer by reading a list.
Visitors and crawlers are different questions.
Coruve counts the people an assistant sent you and the AI crawlers fetching your pages as two separate things, names each one, and never adds them together. Honest caveat: only crawlers that run JavaScript can be counted this way, and most do not — which is true of every script-tag analytics tool.
Each number says what evidence it rests on.
Every AI hit is labelled as cryptographically verified, inferred from a referrer, or unattributed. Our own verified share is currently zero, because the public-key directory ships empty — and the report says so, rather than rounding it into something more impressive.
The only comparison that counts your traffic
Run Coruve beside Fathom for a week and read both. The Free plan is the trial — one snippet, real data, no credit card.