Blog
Writing on
privacy-first analytics
Mostly about AI traffic at the moment — what it is, which parts of it can honestly be measured, and which parts no analytics tool can see. Written to be useful whether or not you ever pay us anything.
Pillar guide
The complete guide to AI referral traffic
Assistants now send real people to real websites, and almost no analytics tool tells you which ones. Here is what the traffic actually looks like on the wire, which signals can be trusted, and where every method — including ours — goes blind.
7 min read
Decision guide
Should you block AI crawlers? It is three decisions, not one
The snippets people paste are organised by company, which is why they cannot express the position most site owners actually want. Organised by job — training, search, and the fetch that happens because somebody just asked about you — the decision gets simple.
6 min read
How-to
How to track ChatGPT referral traffic to your website
A visit from ChatGPT arrives as one of two hosts, or as a campaign tag on a link with no referrer at all. Both are readable. Neither is read by default in most analytics tools.
6 min read
How-to
How to track Perplexity, Claude and Gemini referrals
ChatGPT is the one everybody names. The others are where the miscounting happens — two of these hosts were being added to the organic-search and referral numbers rather than left unattributed.
6 min read
Methodology
AI crawlers vs AI referrals: what your analytics can and cannot see
One is a program reading your text. One is a customer. Most tools count them in the same row, and every tool — this one included — has a blind spot it should be telling you about.
6 min read
Guide
Website analytics for small businesses: what actually matters
Most small sites get nothing out of analytics because they were sold a tool built for a team they do not have. A short, honest account of what to measure and what to ignore.
5 min read
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